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Marketing
마케팅은 소비자 행동 등에 대한 전문 지식을 활용하여 특정 상품의 시장성, 소비자 취향, 잠재 구매 고객등에 대해 조사하여 효율적인 판매 전략을 계획하고 실행하는데 의미를 둔다. 사업체의 경영전략, 특징, 비용 등을 고려하고 시장경향을 파악해 제품에 대한 시장 호가를 판단한다. 특정상품과 경쟁상품에 대한 시장 분석을 바탕으로 특정 상품의 가격 결정 및 상품이 확대 등의 결정을 위해 필요한 정보를 경영진에게 제공한다.

적성 및 흥미
풍부한 마케팅 전공 지식과 실무경험이 필요하다. 상품에 대한 시장분석자료를 분석하고 이를 바탕으로 시장의 미래 수요 및 소비자의 행동을 예측할 수 있는 통찰력과 판단력이 요구된다. 시장분석자료를 가지고 마케팅 전략 보고서나 기획안을 작성하고, 이를 상사나 의뢰자에게 설득시킬 수 있는 논리적인 설득력, 언어능력이 요구된다. 관습형과 진취형의 흥미를 가진 사람에게 적합하며, 혁신, 적응성 및 융통성, 분석적 사고 등의 성격을 가진 사람들에게 유리하다.

진로
광고회사, 컨설팅, 시장조사기관, 기업의 기획과 경영관리, 영업. 자격증으로는 경영지도사와 유통관리사, 판매관리사 등
학사 교과 과정
  필수 선택
1학년 - Introduction to Marketing
- Marketing Learning Community
- First Year
 
2학년 - Consumer Behaviour
- Marketing Learning Community : Second Year
- Marketing Research
- Marketing Simulation
- Routes to Market
- Advertising
- Marketing Fundamentals
- Marketing Management Essentials
3학년 - Marketing Learning Community : Final year
- Marketing Research and Consultancy Project
- Strategic Marketing
- Advanced Topics in Consumer Behaviour
- Brand Strategy
- Business-to-Business Marketing
- Critical & Creative Communications
- Marketing Dissertation
- Marketing of Services
- The Management of Marketing
- Year 3 Industrial Placement
석사 교과 과정
  Core Modules Elective Modules
1학기 Michaelmas Term: Introduction to Marketing Theory
- Markets (20 credits) This module is designed to help you understand what markets are, how they work and - most importantly - identify the actors and practices that make markets happen.

- Marketing (20 credits) This module aims to introduce you to the marketing discipline, briefly explaining the history of marketing practice and the contemporary issues that are beginning to transform those practices.

- Consumer Behaviour (20 credits) The overall aim of this module is to develop an appreciation and understanding of consumer behaviour from both managers' and consumers' perspectives, building on current research in consumer behaviour and the social sciences generally.
 
2학기 Lent Term: Seeing Marketing Theory in Practice
- Strategic Marketing in Practice (15 credits) This module is developed to teach you marketing strategy through a hands-on marketing simulation experience. The marketing ‘game’ provides you with an integrated overview of the concepts, techniques and skills used in marketing strategy and management.

- Marketing Communications (15 credits) This module will frame your learning about the communications strategies and techniques used by contemporary brands, organisations, and people.
2가지 옵션 선택
- Digital Marketing (15 credits) This module is designed to enable you to explore both established and emerging forms of digital marketing.

- Branding Strategy (15 credits) This module will provide you with a managerial and critical understanding of how brand strategy integrates a variety of perspectives - the social, psychological, managerial and creative aspects of branding.

- Business to Business Marketing (15 credits) This module aims to deepen your understanding of business-to-business markets and of the marketing activities that organisations engage in with respect to these markets.

- Advanced Consumer Behaviour (15 credits) This module aims to provide students with the opportunity to critically review existing research and theory as it relates to a number of current consumer research specialist topics.
3학기 Summer Term: The Practice of Marketing
- Deep Dive Dissertation (60 credits) The Deep Dive Dissertation is a unique feature of the MSc Marketing programme and has been developed to support you in a serious, live engagement with an experienced practitioner about a contemporary marketing challenge or issue.